Northanger Abbey Characters Essay Example for Free

Northanger Abbey Characters Essay Second of which, it is also important to note that the social identity theory claims that every person enacts multiple identities that functions in every social context such as for instance, mother, professor, volunteer, that could be drivers of buying actions (p. 11). The behavioral decision theory that is under the umbrella of the social identity theory claims that choices of consumers are often made in accordance with their attribute values. Closely related to this is the attitude theory which emphasizes consumer expectancies and evaluations on a particular product belief (p. 11-12). The figure below presents consumer goals in terms of their buying preferences. It could be seen that the core reason that determines why such and such consumers buy certain products is primarily due to their life theme and values. In effect of these, their life themes and values deeply influenced how they are going to deal with their life projects, current concerns and consumption intentions. Finally, the benefits sought and the feature preferences are also considered as the end goal of the being and doing hierarchy. Figure 3:   A hierarchical model of consumer goals Source: Ratneshwar, Mick and Huffman (2000, p. 14) Life themes and values are the personal ideas of being and the highest goal in a persons framework. A terminal value is a belief that is considered as an end in itself such as freedom r wisdom. These types of values are like existential concerns that every customer has to deal with their daily lives which are rooted on their personal histories (p. 15). Themes and values in one’s life are the core conceptions of the self. These values are deeply embedded, interconnected and central in order to maintain integrity of the self-system. Corollary with this, these values are relatively stable and accessible as well and could be activated easily in almost any circumstance. As such it could be said that themes and values serve as a yardstick or standard guide to lower-order goals and actions (p. 17). Current concerns such as activities, tasks or quests are also vital in a consumers buying behavior. For instance, activities or life projects that a customer wants to engage into like gardening, being an animal rights advocate and the likes influences them to buy certain products that are in accordance to such goals (p.18). 2. 5 CSR and Purchasing Decisions The link between CSR and consumer purchasing decisions is something that has a direct relationship. It has been said by Varadarajan and Menon (1988) that it is very relevant for consumers to first be educated on a particular companys level of social responsibility before they could incorporate such on their pattern of behavior. This is important so that consumer purchasing decisions could be affected by the CSR programs that a company is employing. The notion of cause related marketing which is a way for companies to support non profit organizations by allotting a certain percentage of their sales to the former is one of the most effective way of doing the aforementioned (Mohr and Webb, 2001, p. 45). Albeit, it should be noted that although CSR has been highly exercised by most companies, the biggest inhibitor of the latters success is lack of consumer awareness on a particular companys CSR program. However even if this is the case, there is a growing evidence that a lot of consumers are desiring to know more about how companies conducts their businesses. The purchasing information that was given by Council on Economic Priorities in 1994 tells that consumer interest on CSR has been steadily growing (Mohr and Webb, 2001, p. 45). 2. 6 Customer Satisfaction and Customer Loyalty Customer satisfaction is difficult to understand and it is define in different ways. Many researchers argued that there is a difference between the customer satisfaction, which is gained from tangible products and intangible services. The difference is because of the intangibility of the services and the failure to separate production and consumption. Therefore, customer satisfaction from services and goods may come from and influenced by different factors. Hence, should be considered separately and differently (Veloutsou, C. et al, 2005). Two issues should be considered when looking customer satisfaction in services whether it is conceptualized or transaction specific or cumulative (Hoest, V. and Knie-Andersen, M. , 2004). Customer satisfaction has been perceived as not the sole determining factor for a loyal customer base (Griffin and Herres, 2002, p. 2). During the 1980s and the 1990s, the notion of customer satisfaction which is weighed in terms of providing quality customer service and excellence has been perceived as providing good financial results and repeat purchase. A study conducted by Forum Corporation (Stum and Thiry, 1991, p. 34) claimed that 40% of the customers who participated in the study claimed to be satisfied with a particular product found it easy to shift brands without any hesitation. As such, it has been perceived by Griffin and Herres (2002; p.4-5) that the true measurement that should be used in repeated business is Customer Loyalty. Customer loyalty focuses more on consumer behaviour than attitude. When a particular client is loyal to a brand, such a person is more particular in conducting purchase behaviour that is relatively more non random. A client who is loyal to a brand has developed a particular justified belief on which and what to buy from whom. More importantly, the notion of loyalty implies a purchase that occurs for a particular duration, which does not occur less than twice. Also, it could be significantly noted that the decision to purchase could be made by one or two or more individuals. As such, it could be the case that the decision making to buy a particular product could be a compromise, hence explaining one of the key reasons for ones loyalty for a particular unit. There are two important factors that are closely associated with brand loyalty and these are customer retention and total share of customer. The former describes the duration in which a particular company has the business of a client. The rate of customer share on the other hand is equivalent to the percentage of a customers budget that is spent with the firm. For instance, a company is said to have 100% share of a customers budget if the latter spends his or her entire budget with a particular firm. As such it could be said that customer retention and percentage of customers budget is very important; however, there might be instances wherein a customer is prevented by certain laws to purchase just from one vendor such as government accounts. Gustafsson and Johnson (2000; p.50) presented a model which would effectively measure customer satisfaction. Satisfaction in terms of the model is perceived as customers overall evaluation of the purchase and consumption experience with a product, service or provider†. The model presented by Gustafsson and Johnson (2000) appears to be different from transaction-specific portrayals of customer satisfaction that normally leads to repurchase. The model focuses on the importance of Customer Lens or the perspective of a customer on a particular brand, most especially how it benefits them. The lens of the customer will allow the organization to take a view of their product as it appears on the market place and not really how their organization perceives it (Gustafsson and Johnson, 2000, p. 5). It has been argued by Gustafsson and Johnson   (2000) that customers decisions to repurchase a particular product are deeply influenced by their overall purchase and consumption from a particular company or brand. In addition, customer satisfaction could pave the way for an enhanced reputation and an increase of brand equity for a particular organization. Such in turn could further attract customers that could have further increase the market share of a particular brand. 2. 7 The Body Shop International, PLC Values The Body Shop International PLC has five corporate values: Against Animal Testing, Support Community Trade, Activate Self Esteem, and Protecting our Planet (The Body Shop International plc a, 2007). 2. 7. 1 Against Animal Testing The company strongly advocated for the banning of the test of cosmetics on animals. In addition, the company prides itself due to its strict compliance of the internationally recognized Humane Cosmetics Standards (The Body Shop International plc b, 2007). As such it has been implementing a so-called fixed cut-off date to all of their ingredients. Such means, that the company does not and will never test their cosmetics on animals, hence calling it an immovable fixed date (The Body Shop International plc c, 2007). More importantly, the company has also assured that their products could also be suitable for vegetarians. This means that the company does not use any ingredient that is perceived to cause harm to animals (The Body Shop International plc c, 2007). In effect of this, the Body Shop has been awarded on 2006 as the Best Cruelty-free Cosmetics by the PETA (People for the Ethical Treatments of Animals). (The Body Shop International plc b, 2007). The advocate of Body Shop to ban animal testing is stretched even by the company supporting researches that could bring about alternatives against animal testing. In 2004, the Body Shop Foundation has awarded the Centre for Alternatives to Animal Testing at John Hopkins University ? 20 000 in order to support the universitys research in finding other ways to test cosmetics   (The Body Shop International plc b, 2007). 2. 7. 2 Support Community Trade Body Shops support for community trade focuses on the use of natural ingredients and handcrafted products from skilled people and was brought for a reasonable prize for more than 20 years on over 24 countries and 31 suppliers (The Body Shop International plc e, 2007). In another perspective, community fair trade provides workers in marginalized countries to earn a reliable wage that could help them build their futures (The Body Shop International plc d, 2007). More importantly, the community trade that Body Shop made from the aforementioned also provides the company the assurance that it has been purchasing ingredients in which they know where came from (The Body Shop International plc d, 2007). As such, it could be said that the company has been spreading not only its monetary assets but also its intellectual investments as well fairly among countries most especially to the ones which needed it most (The Body Shop International plc d, 2007). 2. 7. 3 Activate Self Esteem Body shop also deeply upholds basic feminist values. Their motto: Know your mind, love your body; communicates the individuality of all women and the disregard to false promises, hype, and jargons of cosmetics and a fixed standard of beauty (The Body Shop International plc f, 2007). More importantly, the body shop emphasizes the importance of self awareness, self-confidence, self-growth and self-acceptance. As such it deems self respect while focusing on diversity, acceptance and empowerment (The Body Shop International plc g, 2007). 2. 7. 4 Protecting our Planet Protecting the planet is the last among the five core values of Body Shop. This value is deeply connected on the advocate of the company in using natural ingredients. Body Shop believed that through the use of natural ingredients and through helping on the ban against cosmetic test on animals, they are helping to protect the environment (The Body Shop International plc h, 2007). Furthermore, Body Shop also supports the use of renewable sources through the use of Forest Stewardship Council certified wood products. I

The Benefits of Reading Shakespeare :: William Shakespeare

The wonders of Shakespeare As students we can concur with you that the works of Shakespeare are some of the most challenging that we are obliged to study in school. He does not seem to use English at all and his works are almost always lengthy and tragic. However, you can benefit from reading and understanding his writings. The fact that you as a student dislike Shakespearean Literature is something that we are well aware of. As you get more involved in reading his works though, you will be able to developed sharpened comprehension skills, better understanding his style of writing and you feel a sense of fulfillment. Yes, Shakespeare is challenging. In the first year of high school for most of you, Romeo and Juliet will be studied. What will you do? For most people the first experience is horrible. The play is long and there are all types of words like ?thee? and ?thy? which no one understands. However, the only way to get used to and understanding this is by reading more of his literature. One cannot expect to understand Shakespeare if they do not try their best to honestly read his works. So it will be best if you can sort of take it all in and have a positive attitude. Life throws a lot of things at us that we do not like, this is one of them. Remember to always approach Shakespearean Literature with a positive attitude. Reading Shakespeare is beneficial in that it helps build one?s comprehension skills. Shakespeare?s works are written in old English and so because of this, it is hard to understand. You will have to translate while reading. This is good because it improves your understanding capacity. It is excellent training for the brain. It will also help you to better understand and comprehend other works of literature. Doing this will help you to raise your grades, and who does not like good grades. With out it, you may not get into the collage you want or are capable of getting into. The works of Shakespeare is not fun for most of you. One way that you can fix this is by trying to make the subject more fun. Sometimes the subject maybe confusing but after reading it a couple of times you start to understand it and know the story line behind the literature.

The Brain and Language, Personal Memory, and Self-Awareness

Sahan Ratnayake Development of Language and its influence on self-awarness, personal memory, and higher emotion. Language is defined as the system of linguistic signs or symbols considered in the abstract. Language is purely a human concept. Though it is used by many animals on the planet, no other animal uses language to the extent or complexity as humans do. This is in part to the larger brain size of humans as opposed to animals. Our closest animal relative, the chimpanzee, has a brain size of around 400cc, while humans have a brain that weighs around 1300cc.This larger brain, as allowed humans to use language more efficiently to achieve its goals. With the development of language rose the characteristics that make us human: self-awareness, higher emotion, and personal memory. Though it is impossible to determine when language arose, it has been theorized that the growth of language coincided with the increase in brain volume. The brain is the control system of the body. All aspec ts of human behavior, language, reflexes, emotions, memory, are controlled by separate structure of the brain.Within these structures are billions of neurons, specialized cells that transmit information throughout the brain in the form of electrical signals. The brain is split into two hemispheres, the left hemisphere controlling the activities of the right side, and the right hemisphere controlling the activities of the left side. Regarding language, it was discovered that the left hemisphere of the brain is largely responsible for controlling language. More specifically, the outer surface of the central hemisphere, the cortex, is regarded as the center of human speech and language processing.Two structure of the cortex, Broca’s and Wernicke’s are responsible for speech production and understanding of written and spoken language, respectively. The development of language isn’t due solely to a larger brain, but also to genes and the physiological anatomy of huma ns. In the 1990s, geneticists discovered the FOXP2 gene. The FOXP2 gene is used for proper brain and lung development. Upon testing the gene, geneticists discovered that mutation to the FOXP2 gene caused severe speech and language disorder, leading scientists to conclude that the gene is essential in speech and language production.The physical anatomy of humans is also a major component in producing speech and language. These speech organs are the lungs, the voice box, the throat, the mouth, and the nose. Speech is an air pressure that travels from the speaker to the listener. The lungs produce the air pressure for speech while the rest of the speech organs shape this air pressure to create the final sounds that reach the listener’s ears. For years, scientists have tried to explain the origin of language.Though several theories have been put forth to explain the origin of language, there is no evidence to support any of them. Some scientists have theorized that language is so complex that it cannot exists in the form modern humans use today but must have evolved from our human ancestors. This theories are called continuity-based theories. There are other scientists that argue that human language is unique to humans, leading to the lack of evidence for its existence, and that it suddenly appeared in the evolution from early human ancestors to the humans that we are today.Yet there are other scientist that argue that language is embedded in the human genetic code, and others who see language is cultural, learned through social interaction. Though no solid evidence for any of these theories can be found in the early human ancestors, it is fairly certain that the earliest human ancestors to use language were Homo heidelbergensis, thought to be the common ancestor between Homo neanderthalensis and Homo sapiens. Recent archaeological finds have shown that H. heidelbergensis had an ear structure similar to that of H. apiens, which means that they could pick up the same sound frequencies modern humans could. Although this doesn’t necessarily mean they used language to communicate with one another, it is proof that H. heidelbergensis did have a system of communication. With the development of language came the ability of humans to become self-aware. Self-awareness is the ability to recognize oneself as an individual that is separate from its environment and other individuals. Self-awareness isn’t possible without inner speech. It is inner speech that llows individuals to question the past, present, and future. It allows them to think about themselves and to evaluate their actions. Several experiments have shown that, when individuals were asked to talk to themselves or to participate in self-relevant tasks. While doing so, it was discovered that in most people the Broca’s area in the left hemisphere of the brain, showed activity. The Broca’s area on the left hemisphere is used for inner speech. People whose Broc a’s area was damaged showed that they couldn’t talk to themselves and lost the process of self-awareness.Regarding the self-aware and self-relevant tasks, fMRI scans have shown that the Broca’s area lights up. This proves that language is essential for the task of self- evaluation. Literature has also given many example of self-awareness and the development of language. In the Greek work, Illiad, that lack of subjectivity by the characters and their insistence on divine intervention suggests that the language areas of the brain weren’t as developed as they are now, causing them to credit the â€Å"gods† for their actions, good and bad.However, in the Odyssey, the use of the pronoun â€Å"I† and Odysseus’s rebellion against the gods suggests that the Broca’s area is much more developed, thus a more developed self-awareness. Language is also responsible for the human trait of memory. Memory is defined as memory from episodes in o ne’s life. Personal memory is also referred to as personal event memory. Neurologically, memory is stored in the hippocampus and the amygdala. Studies have shown that the hippocampus become active during recollection of memories. The amygdala is used in the recollection of emotional memories.Language is an essential part of recalling a memory. Experiments by Tessler and Nelson in 1993, where a child was asked to talk about a visit to a museum. It was discovered that the child couldn’t recall anything that wasn’t told to him by his mother. This suggests that language is a key component in recalling a memory. Several other experiments with different age groups have shown that older kids remember more than the younger children, which means that since the older kids have a broader vocabulary than the younger kids, the older participants are able to remember and recall a more vivid memory of a past event.Language is also an essential part of the human trait of higher emotion. Higher emotion differs from emotion. Emotion, also known as basic emotions, stem from the mammalian brain of humans and the amygdala. Such emotions, for example fear, are necessary for survival. Higher emotions arise in the pre-frontal cortex, a relatively new part of the brain. Higher emotions such as love, are abstract emotion; they cannot be expressed using physical movement whereas fear, a basic emotion can be expressed using facial expressions or simulation.Language is extremely important for the expression of higher emotions. Language allows humans to explain, as well as understand, higher emotions. Language is necessary for all human advancements. Humans have used language to a greater extent than do apes. Though the origin of language is uncertain, it is undisputed that our earlier ancestors, H. hidelbergensis, were able to communicate and language passed down from them to H. sapiens. Language has also allowed humans to become aware of themselves, to develop memory , and to have higher emotions, characteristics that make H. apiens unique. Works Cited 1. Plontke, Ronny. Language and Brain. N. p. , 13 Mar. 2003. Web. 27 Oct. 2012. 2. Rumbaugh, Sue Savage. â€Å"Human Language-Human Consciousness. †Ã‚  A « On the Human. N. p. , n. d. Web. 27 Oct. 2012. . 3. Morin, Alan. â€Å"Language and Self-awareness. †Ã‚  Science & Consciousness Review. N. p. , 2 Aug. 2007. Web. 27 Oct. 2012. . 4. Morin, Alan. â€Å"Inner Speech and Conscious Experience. †Ã‚  Science & Consciousness Review. N. p. , 20 Apr. 2003. Web. 28 Oct. 2012. . 5. â€Å"Speech Anatomy. †Ã‚  Speech Anatomy. N. p. , n. d. Web. 28 Oct. 012. . 6. â€Å"Language. †Ã‚  Wikipedia. Wikimedia Foundation, n. d. Web. 27 Oct. 2012. . 7. â€Å"Rebecca's Dystopia. †Ã‚  : The Link Between Memory and Language. N. p. , n. d. Web. 27 Oct. 2012. . 8. â€Å"Neanderthal Behavior. †Ã‚  Wikipedia. Wikimedia Foundation, 23 Oct. 2012. Web. 27 Oct. 2012. . 9. â⠂¬Å"FOXP2. †Ã‚  Wikipedia. Wikimedia Foundation, n. d. Web. 27 Oct. 2012. . 10. â€Å"Language and Emotion. †Ã‚  Language and Emotion. N. p. , n. d. Web. 27 Oct. 2012. . 11. â€Å"Personal Event Memory. †Ã‚  Wikipedia. Wikimedia Foundation, 22 Oct. 2012. Web. 27 Oct.

The Core Focus Of The Prison Officer - 1559 Words

This statement, that rule enforcement is the core focus of the prison officers job, is underestimating the challenges and risks that come with being a prison officer. Research shows that there is more pressure on the officers than to just administer the rules, they are dealing with human beings who have a range of emotional and daily challenges they must overcome in prison. A prison officer has daily contact with these prisoners which is why rules cannot be fully implemented, all the time. â€Å"†¦guard buys compliance or obedience at the cost of tolerating disobedience† (Sykes 1958, p.57). They were created to guide the officers, there are numerous elements that are equally or in some cases more important that enforcing specific prison rules.†¦show more content†¦Comparing prisoner experience and opinions of prison officers between the two institutions, harsh rule enforcement shows to be detrimental to the prisoners self-respect but causes hostility with the reg ime.. A prisoner in Albany, a category B prison states that â€Å" most of [institution] rules are not designed for any specific purpose other than for bashing you over the head every day of the week to remind you your in prison† (ibid, p.191). Inmates are being controlled and dictated forcefully, with no input into their regime. This shows that with no social agreement or relationship between inmate and staff, inmates are being punished in an inequitable manner, by the unethical abuse to dominate. Jeweks states that ‘total domination over prisoners is fiction’ (2007, p.124), that prisoners will have no sense of internal duty to comply to the officers. Long Lartin, a category A prison on the Isle of White, proposes a sense of confidence in the prisoners, as they have privileges that most prisons do not have, for example; a generous gym, allowing prisoners outdoors during summer nights, ownership of clothes and no escorts needed (Sparks, Bottoms and Hay, 1996, p. 171). â€Å"If they treat you like an animal or a lump of wood, you act like one. If they treat you like a human being, you behave like a human being† (ibid p.172). By allowing the prisoners a degree ofShow MoreRelatedJunenile Justice System Should Focus on Rehabilitation Essay1729 Words   |  7 PagesJuvenile Justice System Should Focus on Rehabilitation University of Phoenix Juvenile Justice System Should Focus on Rehabilitation Rehabilitation over Punishment, why one is better or more effective than the other, in order to answer this questions one must understand what each means. 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This paper will focus on how the criminal justice system works and how racism plays a major role within the justice nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nRead MoreManagement Principles Of Public And Nonprofit Organizations944 Words   |  4 PagesIDOC was formed in 1970’s, and facilitated the state’s adult prisons, juvenile centers, and parole services. Once the juvenile justice division was transferred to IDJJ, they began establishing themselves as an independent organization. However, in the beginning stages of their establishment, the organization faced many trial and tribulations. Because of lack staffing level, mental health programs, and educational services within the prison system, an infamous trial known as R.J v. Jones was a pivotingRead MoreThe Problem Of Violent Crime1505 Words   |  7 Pagessteady decline of crime rate (Ratcliffe et al, 2011). 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